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Our story & process
A clear expression of the Raaka Chocolate vision: Raaka approaches dark chocolate through unroasted cacao, leaving room for each origin to show its own vivid character. It shows how one idea contributes to the direction of the brand. Seen as part of a wider vision, the idea helps explain the direction associated with Raaka Chocolate. These ideas come together in the wider vision behind Raaka Chocolate.
Why unroasted
A clear expression of the Raaka Chocolate vision: Raaka keeps unroasted cacao at the center so dark chocolate can carry the vivid character of each origin. In Brooklyn, the work continues through sorting, grinding, refining, tempering, molding, and wrapping. It shows how one idea contributes to the direction of the brand. Seen as part of a wider vision, the idea helps explain the direction associated with Raaka Chocolate.
A clear expression of the Raaka Chocolate vision: That craft is paired with direct, long-term purchasing relationships and a practice of sharing how cacao is sourced and priced. It shows how one idea contributes to the direction of the brand. Seen as part of a wider vision, the idea helps explain the direction associated with Raaka Chocolate. These ideas come together in the wider vision behind Raaka Chocolate.
Cacao
A clear expression of the Raaka Chocolate vision: The frozen About template states that unroasted cacao keeps each origin's distinct and surprising character at the center. It shows how one idea contributes to the direction of the brand. Seen as part of a wider vision, the idea helps explain the direction associated with Raaka Chocolate. These ideas come together in the wider vision behind Raaka Chocolate.
Craft
A clear expression of the Raaka Chocolate vision: The frozen About template says every recipe is shaped around what the cacao already has to say. It shows how one idea contributes to the direction of the brand. Seen as part of a wider vision, the idea helps explain the direction associated with Raaka Chocolate. Together, these qualities reveal the distinctive character of Raaka Chocolate.
Relationships
A clear expression of the Raaka Chocolate vision: The frozen About template connects clearer sourcing and pricing with the people who produced the cacao and the finished bar. It shows how one idea contributes to the direction of the brand. Seen as part of a wider vision, the idea helps explain the direction associated with Raaka Chocolate. These ideas come together in the wider vision behind Raaka Chocolate.